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SUPPLEMENTARY FILES FORJoe Simmons | Leif Nelson, '[94] Data Replicada #9: Are Progression Ads More Credible?',
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BOX CREATORSJoseph Simmons (jsimmo@upenn.edu)
Leif Nelson (leif_nelson@haas.berkeley.edu)
ABSTRACTIn the ninth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion.”