# 568 | ResearchBox

ResearchBox # 568 - 'Virtual Communication Raw Data'

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Alt Explanation: Social Sensitivity


Alt Explanation: Video Scoring Muted





Alt Explanation: Video Scoring Sound





Extension: Diversity

  diversity prep.R

Eye Gaze




  study2_gaze prep.R

Facial Mimicry



(136 Mb)

  Data OpenFace.zip

Lab Experiment: Batch 1





  Study 1 Participant Tracking Sheet and raw ideas.xlsx

  study1_survey cleaning.R

Lab Experiment: Batch 1 Idea Scoring




  study1_idea scoring.R

Lab Experiment: Batch 1 Selection Scoring


  study2_idea selection scoring.R

  study1_idea selection scoring.R

Lab Experiment: Batch 2







  Study 2 Participant Tracking Sheet.csv

  study2_survey cleaning.R

Lab Experiment: Batch 2 Idea Scoring








  study2_idea scoring.R

Linguistic Mimicry

  study1_LIWC2015 Results (Generation Transcript).csv


  study2_LIWC2015 Results (generation_transcript).csv



  language matching prep.R

Room Memory


  study2_memory scoring.R

Virtual Group Size Idea Scoring






  idea prep.R

  group size idea scoring.R

Virtual Group Size Nominal Assignment





Virtual Group Size Selection Scoring


Virtual Group Size Study

  Participant Sheet - Session Info.csv



Virtual Group Size Study Survey




  survey prep.R

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Melanie Brucks, Jonathan Levav, 'Virtual Communication Curbs Creative Idea Generation', Nature

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April 22, 2022   (files may not be changed, deleted, or added)

Melanie Brucks (mb4598@columbia.edu)
Jonathan Levav (jlevav@stanford.edu)

COVID-19 accelerated a decade-long shift to remote work by normalizing work-from-home on a large scale. Indeed, 75% of U.S. employees in a 2021 survey reported a personal preference for working remotely at least one day per week, and studies estimate that 20% of U.S. workdays will take place at home after the pandemic ends. Here, we examine how this shift away from in-person interaction affects innovation, which relies on collaborative idea generation as the foundation of commercial and scientific progress. In a lab study and a field experiment across five countries (in Europe, the Middle East, and South Asia), we show that videoconferencing inhibits the production of creative ideas. In contrast, when it comes to selecting which idea to pursue, we find no evidence that videoconferencing groups are less effective (and preliminary evidence that they may be more effective) than in-person groups. Departing from prior theories that focus on how oral and written technologies limit the synchronicity and extent of information exchanged4–6, we find that our effects are driven by differences in the physical nature of videoconferencing and in-person interaction. Specifically, using eye-gaze, recall measures, and latent semantic analysis, we demonstrate that videoconferencing hampers idea generation because it focuses communicators on a screen, which prompts narrower cognitive focus. Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation.