# 568 | ResearchBox

ResearchBox # 568 - 'Virtual Communication Raw Data'


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Alt Explanation: Social Sensitivity


  social_sensitivity_calculation_final.R


Alt Explanation: Video Scoring Muted
  


  study2_muted_video_data_anon.csv


  


  study2_round2_muted_anon.csv


  study2_muted_video_prep.R


Alt Explanation: Video Scoring Sound
  


  study2_sound_video_data_anon.csv


  


  study2_round2_sound_anon.csv


  study2_sound_video_prep.R


Extension: Diversity


  diversity prep.R


Eye Gaze
  


  study2_gaze_category-times_round2.csv


  


  study2_gaze_category-times_round1.csv


  study2_gaze prep.R


Facial Mimicry


  face_mimicry_prep.R



  study2_face_units_prep.R


(136 Mb)


  Data OpenFace.zip


Lab Experiment: Batch 1
  


  study1_conditions.csv


  


  study1_followup_survey.csv


  


  Study 1 Participant Tracking Sheet and raw ideas.xlsx


  study1_survey cleaning.R


Lab Experiment: Batch 1 Idea Scoring
  


  study1_judgeA.csv


  


  study1_judgeB.csv


  study1_idea scoring.R


Lab Experiment: Batch 1 Selection Scoring
  


  study1_participant_selection.csv


  study2_idea selection scoring.R



  study1_idea selection scoring.R


Lab Experiment: Batch 2
  


  study2_tasks.csv


  


  study2_conditions.csv


  


  study2_followup_survey.csv


  


  Study 2 Participant Tracking Sheet.csv


  study2_survey cleaning.R


Lab Experiment: Batch 2 Idea Scoring
  


  study2_judgeA_func.csv


  


  study2_judgeA_novel.csv


  


  study2_judgeB_func.csv


  


  study2_judgeB_novel.csv


  study2_idea scoring.R


Linguistic Mimicry
  


  study1_LIWC2015 Results (Generation Transcript).csv


  


  study2_LIWC2015 Results (generation_transcript).csv


  similarity_cosine_calculation.R



  LSM_calculation.R



  language matching prep.R


Room Memory
  


  study2_prop_memory.csv


  study2_memory scoring.R


Virtual Group Size Idea Scoring
  


  all_ideas.csv


  


  judgeA.csv


  


  judgeB.csv


  idea prep.R



  group size idea scoring.R


Virtual Group Size Nominal Assignment
  


  nominal_group_ideas.csv


  


  nominal_assignment.csv


  nominal_assignment_prep.R


Virtual Group Size Selection Scoring
  


  selection.csv


Virtual Group Size Study
  


  Participant Sheet - Session Info.csv


  


  conditions.csv


Virtual Group Size Study Survey
  


  university1_survey_anon.csv


  


  university2_survey_anon.csv


  survey prep.R


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BOX INFORMATION

SUPPLEMENTARY FILES FOR
Melanie Brucks, Jonathan Levav, 'Virtual Communication Curbs Creative Idea Generation', Nature
https://www.nature.com/articles/s41586-022-04643-y

LICENSE FOR USE
All content posted to ResearchBox is under a CC By 4.0 License (all use is allowed as long as authorship of the content is attributed). When using content from ResearchBox please cite the original work, and provide a link to the URL for this box (https://researchbox.org/568).

BOX PUBLIC SINCE
April 22, 2022   (files may not be changed, deleted, or added)

BOX CREATORS
Melanie Brucks (mb4598@columbia.edu)
Jonathan Levav (jlevav@stanford.edu)

ABSTRACT
COVID-19 accelerated a decade-long shift to remote work by normalizing work-from-home on a large scale. Indeed, 75% of U.S. employees in a 2021 survey reported a personal preference for working remotely at least one day per week, and studies estimate that 20% of U.S. workdays will take place at home after the pandemic ends. Here, we examine how this shift away from in-person interaction affects innovation, which relies on collaborative idea generation as the foundation of commercial and scientific progress. In a lab study and a field experiment across five countries (in Europe, the Middle East, and South Asia), we show that videoconferencing inhibits the production of creative ideas. In contrast, when it comes to selecting which idea to pursue, we find no evidence that videoconferencing groups are less effective (and preliminary evidence that they may be more effective) than in-person groups. Departing from prior theories that focus on how oral and written technologies limit the synchronicity and extent of information exchanged4–6, we find that our effects are driven by differences in the physical nature of videoconferencing and in-person interaction. Specifically, using eye-gaze, recall measures, and latent semantic analysis, we demonstrate that videoconferencing hampers idea generation because it focuses communicators on a screen, which prompts narrower cognitive focus. Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation.