BOX INFORMATION
SUPPLEMENTARY FILES FORJoseph Simmons ; Leif Nelson, 'Data Replicada #8: Is The Left-Digit Bias Stronger When Prices Are Presented Side-By-Side?',
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BOX PUBLIC SINCE
September 30, 2020
BOX CREATORSJoseph Simmons (jsimmo@upenn.edu)
Leif Nelson (leif_nelson@haas.berkeley.edu)
ABSTRACTIn the eighth installment of Data Replicada, we report our attempt to replicate a recently published Journal of Marketing Research (JMR) article entitled, “The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?”