# 329 | ResearchBox

ResearchBox # 329 - 'The limited impact of positive cueing'


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Study 1
  


  Study1-BikeCar.sav


Study 2
  


  Study2-ChoicePairs.sav


Study 2 with substitutability
  


  Study2_ChoicePairs_Substitutability.sav


Study 3
  


  Study3_Water_Distractor.sav


Study 3 without distractor
  


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Supplement Appendix A Pretest 1
  


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Supplement Appendix A Pretest 2
  


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Supplement Appendix B Pretest 1
  


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Supplement Appendix B Pretest 2
  


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Supplement Appendix D Pretest 1
  


  PRETEST1_APPENDIXD.sav


Supplement Appendix D pretest 2
  


  PRETEST2_APPENDIXD.sav


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BOX INFORMATION

SUPPLEMENTARY FILES FOR
Millet K, Du G, Cabooter E, Weijters B. (2021) 'The limited impact of positive cueing on pro-environmental choices'. Journal of Environmental Psychology. :101732.
doi: https://doi.org/10.1016/j.jenvp.2021.101732

BOX PUBLIC SINCE
November 23, 2021   (files may not be changed, deleted, or added)

BOX CREATORS
Elke Cabooter (e.cabooter@ieseg.fr)
Kobe Millet (kobe.millet@vu.nl)
Bert Weijters (Bert.Weijters@ugent.be)
Guanzhong Du (guanzhong.du@sauder.ubc.ca)

ABSTRACT
Positive cueing (i.e., when commonly performed environmentally friendly behaviors are cued as being pro-environmental) has been proposed as a social marketing technique to promote sustainable behavior. In three studies (N = 2489), we show that the impact of positive cueing is rather limited. In two specific choice contexts, the results point to a positive spillover effect (i.e., consumers are more likely to make a sustainable choice after positive cueing). However, this effect does not generalize over different product categories and only appears if consumers have used the sustainable alternative before. As such, we question the applicability of this social influence technique to truly stimulate pro-environmental choices in real life.