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docx - Eyetracking Task Instructions
csv- aggregated Study 1 data
dta-aggregated Study 1 data
xlsx - single participant data example
xlsx - eyetracking product info for V1-V3
pdf - Qualtrics survey printout for Study 2
xlsx-all participant data
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These files support the paper "Category congruence of “display-only” products influences attention and purchase decisions".
Study 1 had three components: a set of instructions that the experimenter read out loud while the participant followed along on a printed copy, an eyetracking study conducted using TobiiPro software, and then ratings surveys conducted via Qualtrics. A copy of the written instructions is included in the Study 1 materials. The Stata data file in the Research Box materials includes the aggregated trial by trial data from the eyetracking, merged with the ratings data for all participants with fixation rates of 50% or higher. There is also one participant's eyetracking data file (excel, with codebook) as a sample of the raw individual data. The full set of raw individual data files exported from TobiiPro studio (including participants with fixation rates below 50%) is available at this OSF repository link : https://osf.io/mbkf9/?view_only=a00accf08563441ca313cc1bfb73f2e3. Study analyses were conducted using the aggregated data file in Stata.
Study 2 was conducted entirely using Qualtrics software. The Study 2 materials include the Qualtrics QSF file as well as an unformatted "printout" of the survey as a quick reference for the survey materials. There is also an excel data file (with codebook) which has "clean data" columns formatted for analysis followed by the "raw data" columns for each participant.
Questions or requests for additional materials and/or materials exported in other formats can be sent to Uma Karmarkar : firstname.lastname@example.org.
This version: August 04, 2021