# 282 | ResearchBox

ResearchBox # 282 - 'Virtual Communication Curbs Creativity'


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Alt Explanation: Conversation Coordination
  


  study2_transcript_coordination_data.csv



  convo_coordination_analysis.R



  data for analyses convo coord.rtf


Alt Explanation: Group Processes


  dominance_analysis.R



  fear_of_evaluation_analysis.R



  illusion_productivity_analysis.R



  production_blocking_analysis.R



  social_facilitation_analysis.R


This cell has more files.


  social_loafing_analysis.R



  data for analyses.rtf


Alt Explanation: Mimicry
  


  facial_mimicry_data.csv


  


  lingusitic_mimicry_data.csv



  facial_mimicry_analysis.R



  lingusitic_mimicry_analysis.R


Alt Explanation: Non Verbal Behavior
  


  muted_video_codes.csv



  muted_video_analysis.R


Alt Explanation: Social Sensitivity
  


  social_sensitivity_data.csv


  


  social_sensitivity_by_group_data.csv



  social_sensitivity_analysis.R


Alt Explanation: Subj Closeness


  subjective_closeness_analysis.R



  data for analyses subj close.rtf


Alt Explanation: Verbal Behavior
  


  LIWC_data.csv


  


  sound_video_codes.csv



  semantic_cat_usage_anlaysis.R



  sound_video_analysis.R


Extended Data Figure 7


  Extended Data Figure 7 Code.R


Extensions
  


  gender_composition_data.csv


  


  group_size_survey_data.csv


  


  heterogeneity_data.csv


  


  screen_size_survey_data.csv



  gender_composition_analysis.R



  group_size_survey_analysis.R



  heterogeneity_analysis.R



  screen_size_analysis.R



  team_size_analysis.R



  data for analyses team size.rtf


Extensions: Virtual Group Size Study
  


  study3_nominal_groups_data.csv


  


  virtual_study_survey_byp.csv


  


  virtual_study_data.csv



  virtual_study_analysis.R



  virtual_study_screensize_analysis.R



  virtual_study_survey_analysis.R


Eye Gaze
  


  eyegaze_data_by_group.csv


  


  eyegaze_data_by_participant.csv



  eyegaze_analysis.R


Eye Gaze Exclusions
  


  gaze_mean_wexclusions.csv


  


  indivdual_gaze_wexclusions.csv



  study2_gaze analysis_with exclusions.R


Field Study
  


  field_generation_data.csv


  


  field_scored_data.csv



  field_analysis.R


Field Study Exclusions
  


  field_scored_data_with_exclusions.csv


  


  field_idea_generation_w_poland.csv


  


  field_generation_data_with_exclusions.csv



  field_analysis_exclusions.R


Figure 2


  figure 2.R


Forward Flow
  


  forward_flow_data_avg.csv


  


  study_1_ideas.csv


  


  study2_ideas.csv


  


  forward_flow_data_long.csv



  config_labstudy2.json



  config_labstudy1.json



  idea_path.py



  corrector.py



  lsa_helper.py


This cell has more files.


  forward_flow_analysis.R


Lab Experiment
  


  study1_survey_by_group.csv


  


  study1_survey_by_participant.csv


  


  study1_data.csv


  


  study2_survey_by_group.csv


  


  study2_survey_by_participant.csv


This cell has more files.

  


  study2_data.csv



  lab_study_analysis.R



  study1_survey_analysis.R



  study2_survey_analysis.R


Room Memory
  


  memory_data_by_group.csv


  


  memory_data_by_participant.csv



  memory_analysis.R


Supplementary Information section A


  alternative models analysis.R


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BOX INFORMATION

SUPPLEMENTARY FILES FOR
Melanie Brucks, Jonathan Levav, 'Virtual communication curbs creative idea generation', Nature

BOX PUBLIC SINCE
April 11, 2022   (files may not be changed, deleted, or added)

BOX CREATORS
Melanie Brucks (mb4598@columbia.edu)

ABSTRACT
COVID-19 accelerated a decade-long shift to remote work by normalizing work-from- home on a large scale. Indeed, 75% of U.S. employees in a 2021 survey reported a personal preference for working remotely at least one day per week, and studies estimate that 20% of U.S. workdays will take place at home after the pandemic ends. Here, we examine how this shift away from in-person interaction affects innovation, which relies on collaborative idea generation as the foundation of commercial and scientific progress. In a lab study and a field experiment across five countries (in Europe, the Middle East, and South Asia), we show that videoconferencing inhibits the production of creative ideas. In contrast, when it comes to selecting which idea to pursue, we find no evidence that videoconferencing groups are less effective (and preliminary evidence that they may be more effective) than in-person groups. Departing from prior theories that focus on how oral and written technologies limit the synchronicity and extent of information exchanged, we find that our effects are driven by differences in the physical nature of videoconferencing and in-person interaction. Specifically, using eye-gaze, recall measures, and latent semantic analysis, we demonstrate that videoconferencing hampers idea generation because it focuses communicators on a screen, which prompts narrower cognitive focus. Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation.