# 15 | ResearchBox

ResearchBox # 15 - 'Critical Condition'


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Study 1
  


  01. Study 1 (Cleaned).csv



  02. Study 1 (Stata).do


(6.2 Mb)


  News Site Screenshots.zip



  Raw Data.zip


Study 2


  03. Study 2b Qualtrics Code.qsf


  


  02. Study 2a (Cleaned).csv


  


  03. Study 2b (Cleaned).csv



  03. Studies 2a-b (Stata).do


Study 3


  aspredicted_4121.pdf


  


  04. Study 3a (Cleaned).csv


  


  05. Study 3b (Cleaned).csv



  04. Studies 3a-b (Stata).do


(5.9 Mb)


  05. Study 3b (Scanned Responses).pdf


Study 4


  aspredicted_367.pdf



  05. Study 4 Qualtrics Code.qsf


  


  06. Study 4 (Cleaned).csv



  05. Study 4 (Stata).do


Study 5


  aspredicted_4321.pdf



  07. Study 5 Qualtrics Code.qsf



  06. Study 5 Pilot Qualtrics Code.qsf


  


  08. Study 5 (Cleaned).csv


  


  07. Study 5 Pilot (Cleaned).csv



  06. Study 5 (Stata).do


Study 6


  aspredicted_11996.pdf



  08. Study 6 Qualtrics Code.qsf


  


  09. Study 6 (Cleaned).csv



  07. Study 6 (Stata).do


Study S1
  


  10. Study S1 (Cleaned).csv


Study S2
  


  11. Study S2 (Cleaned).csv


Study S3


  aspredicted_5151.pdf



  11. Study S3 Qualtrics Code.qsf


  


  12. Study S3 (Cleaned).csv


Study S4


  aspredicted_5741.pdf



  12. Study S4 Qualtrics Code.qsf


  


  13. Study S4 (Cleaned).csv


Study S5


  aspredicted_13289.pdf



  13. Study S5 Qualtrics Code.qsf


  


  14. Study S5 (Cleaned).csv


Supplement


  09. Supplements 1-7 (Stata).do



  Critical Condition - Supplements 1-7.pdf


_Figures 1-4


  08 Figures 1-4 (Stata).do


_General


  01. Data Cleaning (Stata).do


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BOX INFORMATION

SUPPLEMENTARY FILES FOR
Mislavsky R, Dietvorst B, Simonsohn U. (2019) 'Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition'. Marketing Science. .
doi: 10.1287/mksc.2019.1166

BOX PUBLIC SINCE
October 26, 2020   (files may not be changed, deleted, or added)

BOX CREATORS
Uri Simonsohn (urisohn@gmail.com)
Robert Mislavsky (mislavsky@jhu.edu)
Berkeley Dietvorst (berkeley.dietvorst@chicagobooth.edu)

ABSTRACT
Why have companies faced a backlash for running experiments? Academics and pundits have argued that people find corporate experimentation intrinsically objectionable. Here we investigate “experiment aversion,” finding evidence that, if anything, experiments are more acceptable than the worst policies they contain. In six studies, participants evaluated the acceptability of either corporate policy changes or of experiments testing them. When all policy changes were deemed acceptable, so was the experiment even when it involved deception, unequal outcomes, and lack of consent. When a policy change was deemed unacceptable, so was the experiment but less so. The acceptability of an experiment hinges on its critical condition—its least acceptable policy. Experiments are not unpopular; unpopular policies are unpopular.